Case study: Patagonia's 'Don't buy this jacket' campaign
Patagonia's Buy Less Demand More Black Friday Campaign | nativve
10 story elements from REI's #OptOutside Black Friday movement
Don't Buy This Jacket, Black Friday and the New York Times - Patagonia
Patagonia on Twitter: "Instead of shopping this #BlackFriday, come celebrate the stuff you already own: http://t.co/gYkCzZ7vqh #WornWear http://t.co/Z4ri2UcMKn" / Twitter
Black Friday alternatives in fashion as retailers give profits to charity | Black Friday | The Guardian
Black Friday 2019 Marketing Campaigns - Springboard
Boost Your Sales with Last-Minute Black Friday Marketing Campaigns | Nightwatch Blog
This Black Friday, Patagonia Invites You to Celebrate the Stuff You Already Own - Sustainable Brands
Unselling” For the Win: How Some Companies Unblack Fridayed Black Friday — Emer Kelly
Top Anti-Black Friday Campaigns: Patagonia, Allbirds & More Reject Consumerism | The Drum
Redux: 'Don't Buy This Jacket' | GearJunkie
Patagonia's Black Friday campaign raises $20m for environmental causes - edie
Don't Buy This Jacket, Black Friday and the New York Times - Patagonia
PATAGONIA'S UNUSUAL MARETING CAMPAIGN – Sophie Endl's Blog
The Importance of Patagonia's Black Friday Campaign - GroundFloor Media
How to Create a Black Friday Social Media Strategy | Sprout Social
Patagonia's Conscientious Response to Black Friday Consumer Madness | Greenbiz
Patagonia's Black Friday 100% For The Planet campaign raises $10 million
:max_bytes(150000):strip_icc()/Web_Large-ducote_k_0224_BP-2000-70eb02528ab945698cabb9e90c181a26.jpg "Patagonia Launches \"Buy Less, Demand More\"Used Clothing Program for Black Friday")
Patagonia Launches "Buy Less, Demand More"Used Clothing Program for Black Friday
Black Friday: Seven brands promoting more sustainable alternatives to overconsumption - edie
Patagonia to Donate 100 Percent of Black Friday Sales to Environmental Causes - Fashionista
Anti-Black Friday 2018: Retailers fighting mindless consumption - EcoBahn
![Don't buy what you don't need » Patagonia's campaign | Ewha [Brand Communication]](https://ewhabrandcommunication.files.wordpress.com/2019/10/dont-buy-this-jacket-print-advertisement-property-of-patagonia-inc-used-with-5.png?w=599 "Don't buy what you don't need » Patagonia's campaign | Ewha [Brand Communication]")
Don't buy what you don't need » Patagonia's campaign | Ewha [Brand Communication]
The best Black Friday deal brands can deliver - Channel Signal
